500 tickets. Thank you for moving education forward.
The Urmob community — riders, drivers and partner companies — reached the 500-ticket goal for McDia Feliz 2026 alongside Instituto Ayrton Senna. Every ticket became a direct investment in Brazilian public education.
38th edition of McDia Feliz · held on August 22, 2026.
Community final score: 500 tickets
goal: 500We made it! The Urmob community hit 100% of the goal: 500 tickets sold in support of Instituto Ayrton Senna. Thank you to every person and every company that bought one — you turned a Big Mac into quality public education. 💛
McDia Feliz 2026
What happened in the 38th edition
The campaign took place on Saturday, August 22, 2026, at McDonald's restaurants across Brazil.
38th edition, on Aug 22, 2026
All revenue from Big Mac sales that day (net of some taxes) went to Instituto Ayrton Senna, on the education front, and to Casa Ronald McDonald Brasil, supporting children and teenagers in cancer treatment.
R$ 21 per ticket, 100% to the cause
Per the official campaign rules, each advance ticket equals one Big Mac, and the full value sold by Instituto Ayrton Senna goes to its educational programs.
Nationwide mobilization
The 2026 edition featured ambassadors such as five-time world champion Cafu and partner activations across Brazil. The previous edition, in 2025, raised more than R$ 28 million — a campaign record.
ℹ️ The campaign and the ticket redemption period ended on August 22, 2026. This page remains online as a record of the Urmob community's result.
A sandwich that changes stories
Consolidated McDia Feliz 2026 figures are released by the benefiting institutions in the months after the campaign. Follow the official statements and impact reports on the Instituto Ayrton Senna website.
The cause
The impact of Instituto Ayrton Senna
The figures from the last fully reported edition show the scale of what your purchase helped build:
110,546
advance tickets sold by IAS
R$ 4.7M
directed to education
44K
teacher training sessions
684K
students supported
Where this work goes
For over 30 years, Instituto Ayrton Senna has worked with Brazil's public school networks on three fronts: teacher training, school management support and holistic student development — combining research, educational technology and public policy nationwide.
Learn about Instituto Ayrton SennaSources: Instituto Ayrton Senna (McDia Feliz 2025 results) · McDia Feliz 2025 raised over R$ 28 million in total across the benefiting institutions.
Urmob × Instituto Ayrton Senna
Why this partnership makes so much sense
Every day, before sunrise, a bus leaves the garage. On board: the school cook, the morning-shift teacher, the student taking her college entrance exam this year. Public transportation is the invisible infrastructure of Brazilian education.
That's why supporting Instituto Ayrton Senna isn't a marketing campaign for Urmob: it's the natural extension of what we already do — connecting people to the places that transform their lives.
As an Early Supporter of the campaign, the Urmob community — riders, drivers and transit companies — joined this chain of good together.
For companies
Thank you to the companies that gifted their teams
One Big Mac per employee: the gesture that became the standard among our partner fleets.
Our companies in the Chain of Good 🏆
Companies that bought tickets joined Urmob's Fleet of Good Ranking and received the official McDia Feliz supporter badge for their channels. Thank you for bringing this cause inside your teams.
Want to join the next edition with your team? Talk to Urmob and get on the list for the 2027 campaign.
Urmob social impact
The first of many
Urmob's commitment to cities goes beyond the ride. This is where you'll follow all of our impact initiatives.
Education
Delivered: partnership with Instituto Ayrton Senna for McDia Feliz 2026 — 500 tickets mobilized by the Urmob community.
Sustainable cities
Coming soonPublic transit is the city's most sustainable choice. Big news ahead.
Community
Coming soonInitiatives with drivers, riders and the communities Urmob serves.
Quick answers
Frequently asked questions
Is the campaign still running?
No. McDia Feliz 2026 took place on August 22, 2026. The campaign is closed, as are the advance ticket sales and redemption periods.
How much did the Urmob community mobilize?
500 tickets — 100% of the goal we set together with our community of riders, drivers and transit companies.
How much of the value went to education?
100% of the advance ticket value sold by Instituto Ayrton Senna goes to its educational programs (net of taxes only), as stated in the official campaign rules.
Where can I see the official McDia Feliz 2026 results?
The benefiting institutions publish consolidated figures in the months following the campaign. Follow mcdiafeliz.institutoayrtonsenna.org.br and the Instituto Ayrton Senna website.
Does Urmob profit from this?
No. Urmob made no profit on ticket sales — our role was to mobilize the community. All funds followed Instituto Ayrton Senna's official campaign flow.
How do I join the next edition?
McDia Feliz happens every year in August. Keep an eye on Urmob's and Instituto Ayrton Senna's channels for the next edition.
Thank you for moving education with us 💛
Goal reached, chain formed. Keep following Instituto Ayrton Senna's work with public school networks across Brazil.